The Brixton Street Market Masterplan & Action Plan sets out a vision for the future of the town’s famous street markets.
During the development phase we engaged with traders, shoppers and local residents, as well as worked with a team including market experts and architects. The document sets out the findings, alongside a masterplan and action plan to guide future investment.
The Brixton Street Market Masterplan & Action Plan was commissioned to identify key opportunities to continue improving the street markets in Brixton, retain the offer to its loyal and long-standing customer base and also adapt to attract new customers.
The Brixton Street Market Action Plan and Masterplan seeks to:
- Establish a future vision for Brixton’s street market that is shared by all its users
- Inform and guide the future management arrangements of Brixton’s street market
- Set out a phased delivery action plan towards realising the future vision
The Masterplan and Action Plan sets out a vision for the Brixton’s street markets that by 2023 they will be known for their:
- Affordability & financial sustainability
- Unique identity
- Customer focus
- Mix of Commodities
- High standards
- Attractive streets & good quality infrastructure
- Effective waste management and focus on environmental sustainability
- Safe & secure design
To achieve this the Masterplan and Action Plan proposes that the Council commits to continue to manage the Market, while working closely with traders, retailers and their representatives. The Council also proposes to recruit a new Street Market Manager to help oversee the delivery of the actions set out in the document.
Masterplan - Physical improvements
This Street Market Masterplan has been developed in parallel with the delivery of the first phase of investment in Brixton’s market, the £1m investment in Electric Avenue. It also sets out a framework for future investment in the street market, including:
- Hard and soft landscaping on Brixton Station Road and Pope’s Road
- Improved seating and pedestrian movement
- Way-finding and gateway signage
- Enhanced waste management
Action Plan – Operational improvements
The Action Plan sets out a strategy for the next five years to work with and build on the physical changes planned in the Masterplan. It includes:
- A steering group to be created to deliver the Brixton Street Market Action plan
- A commitment that the Council will operate and manage the market
- A ‘traders’ charter’ or ‘good conduct agreement’
- Improved marketing
- Small increases in pitch fees to help the market become financially self-sufficient over time (this has already been implemented)
- Continued work around licensing, commodity mix and enforcement in the market streets
- Attracting new traders into the market
- Explore opportunity for a weekly evening market on Brixton Station Road
- Keeping the option open to extend the trading day to capture evening trade, including on Wednesdays, opening on Sundays and potentially closing on Mondays. This is not currently supported by the majority of traders, so will not be kept under review and not, as yet, implemented
- Contactless payments should be rolled out to traders across the market streets.
The Masterplan and Action Plan sets a timetable for delivery and includes key partners who will help deliver the changes required over the next 5 years.
While an enormous amount of work has already been undertaken since the initial development work for the Masterplan and Action Plan, this document sets out the basis for further work necessary to keep the momentum going for the continued improvement of Brixton markets. It sets out a clear evidence base and captures the tangible and deliverable next steps.
This consultation provides traders, adjacent retailers, shoppers and the wider local community with the opportunity to comment on the report and its conclusions, but important to have your say on the interventions set out within the Masterplan and the Action Plan before they are finalised. It is also the opportunity to tell us if anything is missing from the document.